Why Should You Care About The Social Media Craze?

Written by Brittany K Carter

Social media can be one of the most useful tools in your everyday life even though it can be overwhelming.

These past few years the world has gone through so many changes whether we like them or not. It’s a digital world and it’s progressing rapidly. Social media seems to be backing this digital progression that most of us can barely keep up with. These days you can’t even turn the television on without hearing someone say “Like” us on Facebook or “Follow us” on Twitter. And a question we ask ourselves is, why should you care about this new “Fad” that is becoming a daily activity in people’s lives?

Social Media can be one of the most useful tools in your everyday life. Now, this doesn’t mean you have to be glued to your phone, IPad, or computer all day in order to get information. It just means that you can have unlimited access to a world of new, old and relevant information anytime you want.

In 2005, I had just graduated high school and was off to college. I remember sitting in my orientation group and my group leader was very adamant when she said, “Make sure you sign up for Facebook!” My first thought was, how can you sign up to see someone’s face on a book?

So I entertained the idea. Went straight to my laptop in my dorm room and signed up. Little did I know my entire graduating class was on the social networking website. This was great, I can now keep in touch with all of the people I went to high school with and see how they are doing.

As years went by more and more people I knew were on Facebook, I couldn’t believe the connections I was making. Friends I knew from my childhood and new people I met during class and playing sports. People were coming up left and right.

So why should you care about Facebook or Twitter? I’ll give you two good reasons: To connect and inform.

Facebook is a great way to connect with friends and more importantly family. With a click of a button you can check out what is going on in your children or grandchildren’s lives. If you couldn’t make it to an important family gathering, shucks! But you can always go to their Facebook page and flip through the pictures and make comments on the photos to share your thoughts.

Twitter is wonderful for sharing and finding information. With Twitter you can follow national and local news stations that provide you with real-time updates on everything, such as, what’s going on with the stock market to finding a good recipe for dinner that night.

My suggestion to you is, use social media to your advantage. Don’t let the hype and craze overwhelm you. The connections you can make and information you can take is more valuable than you think.

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About Larry Passaretti

The PPS Advisors Team is led by Lawrence Passaretti, one of the top financial advisors in the country with over a quarter-century of financial investment planning experience. Follow PPS, an NYC financial advisor firm on Twitter!    

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